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L’Oréal USA’s Biolage Innovates in Sustainability Arena

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By: Jamie Matusow

Editor-in-Chief

L’Oréal USA continues with its commitment to sustainable products and packaging, most recently revealing Biolage R.A.W. (Real – Authentic – Wholesome) Nourish Shampoo and Conditioner. The products have achieved Cradle to Cradle Certified Silver based on material and renewable energy properties, carbon management, water stewardship and social fairness. The bottles are made of 100% post-recycled PET.

“Through L’Oréal’s commitment to innovation and sustainability, we have been able to create a product line that truly combines our commitments to high-performance hair care and environmental stewardship,” said Jonathan Maher, vice president of Corporate Social Responsibility & Sustainability for L’Oréal USA. “We are extremely proud of this Cradle to Cradle certification because it exemplifies how our Sharing Beauty With All sustainability program encompasses every aspect of our product’s value chain, from formulation to packaging and production.”

The Sharing Beauty With All sustainability program includes a commitment that 100% of its products will have an environmental or social improvement by 2020. 

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